Distributor Wire & Cable (DWC) is excited to announce an exclusive partnership with Major League Baseball’s Colorado Rockies to help raise money for the American Heart Association. DWC is proud to sponsor Walks for Heart Health, a season long promotion to support the AHA’s annual Heart Walk Challenge in our home city of Denver, Colorado. This season, each time a Colorado Rockies batter earns a walk, DWC will make a donation to the American Heart Association.
The American Heart Association became one of DWC’s core charitable causes a few years ago when we lost one of our DWC Family members to a sudden heart attack. With our corporate value of Give Back, A Lot, the impact of that tragedy inspired us to get involved in this charity. Heart disease and stroke are the number one cause of death among Americans. Our hope is that the money we raise with the Colorado Rockies will help fund research and prevention efforts to improve and save lives.
“When we began working with the Rockies on this campaign, we knew this had the potential to level-up our fundraising efforts and awareness for this cause,” explained Ted Jolly, DWC’s Director of Marketing. “We’re ecstatic about this partnership and the impact it will have for this important charity,” he added.
Prior to each Rockies home game at Coors Field, DWC will have an animated scoreboard graphic with an announcement read by the PA announcer, introducing this charitable initiative. When the first Rockies batter draws a walk during an at-bat, DWC and the American Heart Association will have a “scoreboard-takeover” where graphics and information about the charitable campaign will appear simultaneously on all digital screens in the stadium. Throughout the game, information about this charitable endeavor will also be displayed on video monitors around the Coors Field concourse, luxury suites, and elsewhere in the ballpark.
As fellow members of the electrical wholesale industry, we hope you share our sense of pride in being involved in this campaign to Give Back, A Lot! The opportunity to partner with a Major League Baseball franchise and make a positive charitable contribution was a home run for us at DWC. - Go Rockies!
If you’d like to donate to the American Heart Association or get involved in this initiative, please feel free to contact DWC.