Your electrical distributor has a unique vision, operational style, and its own way of doing things. These elements, among others, help form your company culture. Culture impacts different aspects of your organization. It plays a key role in determining the way your business operates, and how it’s perceived by your customers. From your hiring process and employee engagement, to productivity and service delivery — company culture plays an integral part in shaping the overall performance of your distributor.
Culture is a two-way street. Everything associated with your corporate culture should roll up to your overall business mission while at the same time – draw from this mission. Methodologies that various electrical distributors use to establish their cultures may vary but most agree that having consistent cultural messaging is a key to success. While some distributors work best by embracing an open atmosphere of innovation and agility, others might prefer highly defined team structures and communication channels. Regardless of the type of culture your company has, having a consistent way of communicating it to your employees is important.
There are two ways in which businesses and employees convey culture:
Visible: These are observable elements that take place every day, such as symbols, slogans, dress codes, office décor, acceptable behaviors, and the way team members communicate.
Invisible: These are aspects of the organization that are not easily observed but just as real and integral to your operations. These can include attitudes, relationships, values, emotions, philosophies, as well as the feelings that directly result, such as loyalty, trust and motivation.
What Makes Company Culture Important?
Company culture provides everyone on staff with a clear sense of shared identity and dictates the overarching way that work is carried out. This includes everything from day to day activities all the way up to corporate strategies that help grow the business. A clearly defined culture provides employees with a better understanding of your distributor’s mission, so they can align their efforts with your company’s needs, strengths, and core beliefs.
Laura Kitto, Director of People Development at DWC, is a veteran when it comes to establishing a winning corporate culture and is a strong believer in the power of each person owning their cultural role as a simple result of being employed by your company. She shares, “When an employee’s actions and perspectives are in-sync with company culture, they’ll be more engaged with their work and have greater satisfaction in their role.” She adds, “This improves employee output, builds company loyalty, and generates a ton of value for customers. For DWC, it means we attract and retain more-qualified employees who have a higher dedication to our overall mission of providing the absolute best service to our customers. Everyone wins!”
“When an employee’s actions and perspectives are in-sync with company culture, they’ll be more engaged with their work and have greater satisfaction in their role.” She adds, “This improves employee output, builds company loyalty, and generates a ton of value for customers. For DWC, it means we attract and retain more-qualified employees who have a higher dedication to our overall mission of providing the absolute best service to our customers. Everyone wins!”
Some of the benefits of establishing a positive culture at your electrical distributor include:
- Retention and Loyalty – Employees are more satisfied with their jobs!
- Brand Advocates – Employees speak highly of the company at work and away from work.
- Heightened Productivity – Team members are more engaged and want to do good work.
- Better Service & Value – Increased dedication and alignment among employees helps provide more positive experiences for customers.
- More Profit – The preceding factors all combine to enhance your distributor’s profitability. A strong culture with motivated employees will help lower costs, support marketing/sales efforts, and facilitate greater productivity!
Studies and surveys show that businesses who have established a positive culture are almost always among the most successful in their respective industries. Developing a solid corporate culture at your distributor conveys a powerful message to your employees as well as your customers. A strong culture requires leadership, thought, focus, and nurturing — but the rewards are well worth the investment!
We’d love to hear about the culture at your electrical distributor! Get in touch with our Marketing department here!